Feb 08 2009
No Need to Pay in the UK. . .
Its no secret the world is in a recession. . . more so its a grave reality for many.
And its in times like these that we need to go the extra mile for each other to help share the burden, and that’s exactly what Peter Ilic has decided to do.
Ilic is a restaurateur who runs one of the Little Bay restaurants in London (Farringdon).
(Little Bay restaurant logo)
Known for high quality gourmet food, Peter Ilic and Little Bay restaurants have decided that its time the customer catches a break for once. So now when you go out for a meal at Little Bay during the month of February you can expect to pay. . .nothing. That’s right, if you thought Denny’s recent free Grand Slam was nice (and no slight here - it sure was very generous), Little Bay is taking it to the next level - customers can pay whatever they wish to. As Ilic puts it, “Anything between a penny and 50 pounds ($70) will make me happy, it’s entirely up to the customer to decide.” The only thing customers have to pay for are their drinks, and that is of course if they pass on the free tap water.
And his reasoning behind this generous move? “It just seemed the right thing to do with everyone under the cash and feeling pretty miserable.” Rock on, brother - Rock on!
Some will question the motives of the business owner, stating that it is more a bold business manuever and that many will pay well, if not more than regular price for the sake of looking “cheap”, as Ilic has already suggested is happening. Yet say what you will but the possibility is still there for those who are hurting financially to be able to take their family out for an extravagant meal at a fraction of the cost (”Starters include crab tartelette, foie gras terrine and goat cheese souffle, while main courses range from duck breast to steamed butterfish and filet steak.”). In times like these, this act of kindness can do a lot to lift the spirits of the financially strapped.
Forget the ulterior motives for a minute, we can all remember to look out for each other during these times. Perhaps even, we will all learn to continue to do so after them as well.
Finally, hope is a tremendous thing. . .this time around it just so happens to come in the form of a roasted breast of duck (or grilled vegetable tian if you’re looking for the non-carnivorous option).
- IgniteTheMind

















